What happens when a City of Culture bid does not win?
For County Durham, the story did not end when we missed out on the 2025 title. Instead, the ideas, partnerships and ambition that came from the bid helped to create something that is still growing today – including Ensemble ’84.
In this article for Arts Professional, the focus is on what City of Culture bids can leave behind. It asks whether the real success of these bids can be measured by more than winning the title, and looks at how investment in people, places and culture can create change that lasts.
For Ensemble ’84 director Mark Dornford-May, the vision has always been about creating something with roots in County Durham, rather than bringing in a short-term project and leaving again. His approach has been shaped by more than 25 years of work with South Africa’s Isango Ensemble, and by a belief that people should have the chance to develop their talent where they live.
That vision is now a reality. From an idea within Durham’s City of Culture bid, Ensemble ’84 has become a professional theatre company based in Horden, creating work with local people and bringing world-class theatre to the community.
The article is a reminder that winning the bid is not the only way to win.
Sometimes, the most important things are what remain after the bid is over.
